The proposal aims to set a FIWARE/SPACE B2B Marketplace for qualitative horticulture production in order to match agriculture small scale farming (the case for the most EU Member States) with valuable technology insights, synergetic business drivers for mediating costs’ decrease (farmers, mentors and certifiers) and novel business models for a decent price setting, products positioning in the premium category, access to the Paneuropean market and extended use of technology for more jobs’ creation in all Economy sectors minimising digital divide and driving EU leadership on the global field.