The Fresh Produce Trade App supports agricultural cooperatives, producer groups and specialized brokers to facilitate the entire range of transactions including offer making, offer request, order, sales contract, electronic invoicing, export accompanying documentation, logistics shipment tracking, and payment procedures. By focusing on the specific products of each producer, the application will create the appropriate environment for a unique placement opportunity of quality products in a European and even global market. The producers may take advantage of a market with no borders in order to achieve better prices, mostly due to the reduction of the intervention of middlemen, while on the other hand the traders may explore new markets with products of great added value.