Small farms have always been a pillar of European agriculture, but the value chain in the agricultural sector is highly imbalanced in favor of middlemen, hence penalizing small farmers, which are typically lacking or have poor visibility and/or commercial capabilities. However, the increasing market demand of fresh, healthy, environmentally sustainable and socially fair locally grown foods represents a huge opportunity for millions of small farms. In this context, the AgriFoodFinder* project will help to close the gap between farmers and consumers trough a FIWARE based App to match the offer and demand of food products that will help small farmers to innovate their direct sale systems (farmers markets, farm sales, etc.), promote their products and capitalize their proximity to end consumers.