Beekeeping is an under rated agriculture branch in Serbia, with tremendous growth potential. ICT support to beekeeping almost does not exist. The idea of BeeWeb platform lies in ICT support to beekeeping with the goal to: 1. improve average annual yield per beehive; 2. reduce migratory beekeeping cost; 3. improve honey pasture utilization. BeeWeb brings benefits to three target groups: beekeepers, plant farmers and transporters. The concept of our project is based on matching the migratory beekeepers and honey pastures, matching the migratory beekeepers and transporters and on the affirmation of migratory beekeeping. Web technologies will be used to match interested parties.