EMPORIA is a next generation electronic marketplace platform offering to organic farmers the ability to effectively identify, target and directly sell their goods to groups of end consumers that have been traditionally served by middlemen in the value chain. Through powerful retail data sourcing, analysis and visualization, EMPORIA allows the farmer to apply intelligent product pricing and delivery strategies, based on state of the art machine learning algorithms & tools, with the aim of maximizing revenues and profits while minimizing logistics costs. EMPORIA further allows the farmer to apply effective customer relation management strategies through the provision of targeted offers to specific customers recommended by the system based on intelligent consumer profiling.