FACTUAL is a revolutionary disruptive FIWARE and xCube based integrated solution that will introduce Internet of Things (IoT) in agriculture on multiple levels such as acquisition of vast amount of agricultural data, improved crop production at a lower cost and expedited administrative procedures required by food safety bodies and governments in EU. As an added benefit FACTUAL will become an agricultural social network that will facilitate education of farmers and be an advertising platform where vendors of agriculture related products such as seed or pesticides/fertilizers can post narrowly targeted ads. FACTUAL will be a FIWARE and xCube based IoT platform for acquisition and management of vast amount of agricultural data that can be used to efficiently advise farmers.