Nowadays, wholesale buyers of horticultural products are more and more interested in locally produced food, while local farmers have limited access to the market and lack capacity to meet buyer requirements. myLOCALfarm will be a platform enabling wholesale buyers and local horticulture farmers to find each other by helping farmers to create business relationships through the creation of informal groups. Buyers will make customized searches of products of their interest, and they will have the ability to post their demand. Farmers will be able to post their product and create informal groups. myLOCALfarm will enable buyers to place a bid to a farmer or a group, while farmers as individuals or as groups will be able to see buyers demands and post financial offers."