The Poultrics Rural Poultry Management System is a Cloud based solution that addresses the technical, operational and administrative obstacles that hinder the development and sustainability of pasture/free range poultry. The system tackles business critical issues such as feed conversion, water consumption, desegregation of consecutive fowl generations, strict nurturing times, genealogical traceability, thorough documentation, stock and warehousing of fowl products, financial statistics and analyses, etc. The RFID based identification, traceability and physical control through standard interfaces to external hardware, bring unparalleled levels of individual fowl handling, optimizing the workforce load and greatly reducing the time spent on mundane and manual labour intensive tasks.