Marketing Manager

Marketing Manager

Organisation type: 
ICT provider
Country: 
Ghana
Description: 

mFarms was developed by IMAGE-AD with support from FtM project (implemented by IFDC) with funding from AGRA.

mFarms is an integrated / customizable Mobile and Web platform designed to help stakeholders in agricultural value chain communicate with each other efficiently, establish and maintain business relationships and manage the flow of goods and services among them.

It has capabilities for;

a. Pre-season production and purchase planning

b. Managing the supply chain

c. Verification of adherence to production techniques and schedules

d. Broadcasting alerts and extension messages

e. Estimation of crop production cost

A Pre-requisite of mFarms is the availability of reliable and trusted geo-referenced databases of actors.

The main tools are;
Profiling Actors
Input requirement estimation
Production planning
Extension activity monitoring
Communication ( sms broadcast, voice message, private messaging, email)

International: 
Yes