Marketing and Consumer Behaviour Group Wageningen University and Research Center
Organisation type:
University
Country:
Netherlands
Short name:
MCB
Description:
The Wageningen University Marketing and Consumer Behaviour group is dedicated to research and education of marketing and consumer behaviour to promote sustainable and healthy food production and consumption. We do this by using state of the art theories to solve real world issues on the topic, and we use our in depth knowledge of the topic of sustainable and healthy foods to advance theories to better fit substantive real world issues.
Marketing and Consumer Behaviour Group
Wageningen University and Research Center
The Wageningen University Marketing and Consumer Behaviour group is dedicated to research and education of marketing and consumer behaviour to promote sustainable and healthy food production and consumption. We do this by using state of the art theories to solve real world issues on the topic, and we use our in depth knowledge of the topic of sustainable and healthy foods to advance theories to better fit substantive real world issues.