The Institute of Marketing & Innovation is part of the Department of Economics and Social Sciences of BOKU and has a research emphasis on natural resources from a consumer perspective. Innovation in value chains of agricultural and food products as is one of the major focal research topic.
Exemplary research topics comprise the following: models and methods in consumer behavior research, new food product development and innovation management, quality management, organic foods, regional foods, market potentials of innovations, and decision support in food value chains.
The Institute of Marketing & Innovation publishes its research in national and international journals. It has a strong focus on bridging science and practice in the area of a consumer-oriented bioeconomy, especially in the field of sustainable food production and consumption.