Utilisation of ICT based tools in agriculture is crucial for the EU to become internationally competitive, socially inclusive and climate neutral by 2050, the goal set in the European Green Deal. However, promoting and adoption of ICT tools is a major challenge in animal production. Although advanced ICT solutions improve the environmental and economic viability of animal husbandry; farmers are not open to new technologies due to a lack of in-depth knowledge about the implications of its usage. The development of sustainable animal husbandry requires the removal of socio-economic and cultural barriers preventing the wider adoption of ICT tools. The main objectives : Improve the economic and environmental viability of livestock farms through application of advanced information and communication technologies Identify/remove social barriers for technology adoption to achieve a wider use of ICT on farms