FARMACON

https://www.linkedin.com/in/dimitris-leonidakis-6929a245/

Contact by mail
Dimitrios Leonidakis Giannouli-Larisa, Greece  0030-2410-669-107 leo@farmacon.gr  https://www.linkedin.com/in/dimitris-leonidakis-6929a245 Executive Management A Recognized Expert in Agriculture, Experienced in All Aspects of Sales & Marketing Comprehensive background in sales, marketing and agronomy, with experience delivering successful projects in a variety of areas, including marketing & sales plans, scientific research and technical training initiatives. Strong interpersonal and communications skills, with the ability to successfully lead project teams and meet corporate and organizational objectives. CORE COMPETENCIES Leadership / Team Building  Business Strategy  Client Relations  Project Management Precision Agriculture Product Marketing  Research & Development  Technical Training Agriculture Industry Knowledge  Digital Marketing  Sales Strategies EXPERIENCES AND ACHIEVEMENTS FARMACON, Greece 2011 – Present An innovative startup founded in 2011, providing consulting services and an online web portal focused on the agricultural sector, specializing in sustainable farming systems and high value markets. President/Owner Created an innovative web portal targeting farmers and agriculture firms, including an extensive online database of plant protection products (fertilizers, biological agents, etc.), E-Learning portal and a large array of online resources / tools. • Design and implement marketing and research trials based in new technologies • Farm demonstration of PA applications • Design and implement a marketing strategy for Farmacon, including content marketing (free articles & legislation sections of the portal), subscription plan, and social media marketing. • Establish e-learning resources, including an electronic library, e-modules for specialized training, and bibliographic reviews. • Responsible for recruitment, performance management and learning & development for a team of 5 staff members. • Provide customized content marketing solution for clients, successfully targeting farmers and agronomists, utilizing various communication channels. • Deliver independent consulting services, with a focus on broad technical support and farmer/agronomist training projects. AGROCENTER, Greece 2002 – Present A company providing consulting services for various crops (corn, peaches, cotton and pears) and sales of agrochemicals, seeds and fertilizers to farmers. President/Owner Managed marketing strategies for sales of a variety of agrochemicals, including development of target market, sales tactics and promotions. Responsible for directing all operations of the business, including general management and financial operations. • Developed a marketing strategy for implementation of an e-shop. • Recruited, hired and trained two permanent staff members. • Providing extensive consulting services tailored to farmers specializing in specific crops. MONSANTO, Greece 2002 - Present Technical Consultant Managed scientific research and development initiatives for the seed business of Monsanto’s operations in Greece. Conducted extensive evaluations of corn, cotton & oil rape plants, including data collection and field observations, in order to provide detailed and accurate data for the company. • Successfully designed and implemented a marketing campaign for Roundup Max, partnering with the National Distributors Sales Team, which involved strategically targeting agrochemical shops/outlets and providing them with technical information in order to increase product awareness and sales. • Created and implemented a technical training initiative for distributors in order to improve corn technical knowledge and skills. Visited the field and delivered training including demonstrations of corn traits, collection of data and creation of detailed leaflets. • Conducted broad research projects utilizing various methods, including seed preparation, Weather Data Collection, Field Data Collection (Early Vigor, Ear Height and plant height), Fusarium Rate, ECB rate, stalk lodging, root lodging and moisture & yield. • Maintained detailed records of data, including a product profile for each hybrid/variety, and analytical descriptions to allow clients prompt identification and familiarization with products. GREEK ORGANISATION OF AGRICULTURAL INSURANCE, Heraklion, Crete 2001 Agronomist Managed scientific research which assessed effect of abnormal weather conditions on cultivation. Completed detailed and accurate reports of damages to plant production, evaluating damages suffered by farmers in order to receive government reimbursements. DELTA & PINE LAND COMPANY, Larisa, Greece 2000 - 2001 Agronomist Conducted extensive scientific research, including seed preparation, planting, weather data collection, field data collection, monitoring of pests and supervising several cultivation practices. • Successfully completed a full audit and created & delivered a chronic case presentation. • Responsible for providing extensive support to plant breeder through the design, implementation and completion of research trials. EDUCATION PhD candidate, Applied plant physiology, University of Thessaly 2017 Master of Business Administration, Open Hellenic University, 2016 Master of Science, Plant Protection, University of Thessaly 2004 Bachelor of Science, Plant Protection, Aristotle’s University of Thessaloniki, Greece, 2000 Certificate of Proficiency in English, University of Michigan, 2018. Certificate, International Centre for Advanced Mediterranean Agronomic Studies, 1999 AFFILIATIONS Association of Agronomists, Greece Management Board Member LANGUAGES Greek (Native) English (Fluent)